ESRI Discussion Paper Series No.271
Consumer Policy and Resource Management

Tadashi Yukimoto
Kyoto University, Institute of Economic Research, Center of Advanced Policy Studies
Kayo Murakami
Tokyo City University, Advanced Research Laboratories
Tatsuya Maruyama
Associate Professor, Kyoto University, Institute of Economic Research, Center of Advanced Policy Studies

The full text is written in Japanese.

Abstract

This paper investigates effectiveness of consumer policy in shared resource management where producers' coordination and government regulation fail. For this purpose, we employ conjoint analysis and experimental design through an internet survey of marine eco-label.

Our results suggest that communications helping consumers' understanding of logical structure are effective in promoting their careful consumption and highly evaluation for eco-label in the long term.

If consumers who make their choice with consideration for resource balance exist sufficiently, certification system may induce producer to coordination in resource management.

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